A few years back, wearing sportswear outside a sporty setting was looked down upon. It was considered a poor sense of fashion. With time athleisure has changed the definition of fashion and the mindset of people. Athleisure clothes have become the new trend and have transformed the way people dress up starting from the gym, to casual and social occasions, and sometimes even to work.
With consumers looking for a more active lifestyle and fancying to look good all the time, this hot trend is not going anywhere anytime soon. Nowadays supermodels, yoga girls, and gym enthusiasts are posting their workouts and healthy greens all over Instagram. Fitness has never been so popular, and sportswear never so stylish.
The millennials today are both health conscious and fashion forward. They want to maintain a healthy lifestyle, travel often, go on adventures. They love to put on their favorite athletic wear which keeps them up to date with the fashion and makes them feel comfortable. Studies show that every year more and more Indians are being drawn to athleisure clothes. As a result, the athleisure segment is growing at the fastest rate in the apparel market.
More and more brands are tapping into the growth of the athleisure market. The brands which are already flourished are seen taking out their activewear collection to keep up with the trend. Given the competition, brands are offering extremely fashionable products with different functionalities to attract the customers.
Another factor that has fueled the presence of activewear in the country is the celebrity power. Celebrities have a big impact on how people look at themselves and also on how they see the world. In fact, it’s underestimated how much of an impact star really have on people’s attitudes and behavior. With stars like Tiger Shroff, Jacqueline Fernandez, Hrithik Roshan, Shahid Kapoor, Sonam Kapoor and her sister Rhea Kapoor, Anushka Sharma and the Indian cricket teams captain Virat Kohli promoting athleisure wear, the demand for the same has increased in the country. This has brought a positive influence on the people.
Given the increasing type of sports and athletic wear, brands are making clothes to suit the needs of each and every sport such as football gear etc. This has been quite a success among sports lovers. Lately, the trekking culture has also become popular in India wherein more and more youngsters are going on treks and to keep up with the social trend they prefer wearing proper activewear which in turn has increased the demand for the same.
A large population in the country has begun to follow yoga as a daily routine. Yoga requires one to be comfortable to be able to perform the various asanas. Athleisure wear is made of flexible fabric which is perfectly suited for yoga enthusiasts.
There is growing awareness that physical health is just as supreme as mental health. Every third person is hitting the gym. The gyms are also offering the best equipment at competitive prices because they realize that that is the key to stay in the business with the increasing number of chains opening across the country. This has increased the demand for athletic wear. People want to buy the perfect leggings, t-shirts, sports bras, shorts to wear to the gym. The athleisure clothes not only enhance your workout but are stretchable and sweat-wicking at the same time which keeps you odorless during and post your workout.
Red Cheri as a brand will address the needs of performance sports, yoga wear and comfort & casual wear. The clothes are fashionable and technologically superior made of high-performance fabrics that keep you dry, comfortable and odorless during your peak performance. It allows unrestricted movement for optimal training and recreational activities.
The Red Cheri leggings are versatile and can be worn for all kinds of sporty activities. The leggings are incredibly comfortable due to their stretch fabrication and elasticized waist. There is a wide variety of sports bras offered by Red Cheri ranging from high impact to low impact according to the need of the sport. For eg a medium-impact sports bra comes with a round neck with cups and moisture management wicking fabric which can be worn for yoga or at the gym. The other products offered are t-shirts, tank tops, yoga pants and shorts in different styles and functionalities. Be it exercise or your day-to-day activity, feel comfortably free! Choose from a wide range of activewear for your everyday chores, yoga or workout regime. Wear smart to stay motivated.
More than a trend, “athleisure” is a lifestyle that is here to stay, after all, who doesn't want to look good!